GOAL Captains Program

Our GOAL Captains (our Ambassadors)

The GOAL Initiative Captains live our values... everyday! They make our culture richer, programs more impactful and parties more FUN. Get to know each of them or join them (below).

Drea Wheeler

Fitness Guru

Drea Wheeler action shot

John Bowman

CFL Player

John Bowman



Dominic Oduro

MLS Player

Dominic Oduro

Evan Bush

MLS Player

Patrick Langlois

TV & Radio Personality

Jean-Philippe Wauthier

TV and Radio Host

Jean-Philippe Wauthier - GOAL Initiative Ambassador

Oliver Kult

Entrepreneur & Stylist

GOAL Initiative Brand Ambassador - Oliver Kult

Patrice Bernier

MLS Player

Patrice Bernard - GOAL Initiative Ambassador

Jason Rockman

Radio Host & Pop Culture Columnist

Jason Rockman - GOAL Initiative Ambassador Headshot

Jonas Tomalty


Jonas Tomalty - GOAL Initiative - Brand Ambassador

Sabrina Bertolo

Yoga Instructor

Sabrina Bertolo - GOAL Initiative - Brand Ambassador

Become a GOAL Initiative Captain/Ambassador

Want to have ONE cause and be part of something bigger than yourself?

Join the GOAL Captain program to help us help others. The more we do, the more we can give back!

Where the $ Goes

Get in touch so you can

  • Promote GOAL continually and influence your followers to join the initiative!
    • Follow our social and share
    • Create content with our team
    • Use your reach to promote specific events/activations
  • Help or host an event or activation - when you show up, your crew does too!
  • Create an event or fundraiser (with our support)
  • Participate in GOAL Week (starting June 1 in Montreal, QC)
  • Have your business donate a portion of sales
  • Donate your services to us or allow us to auction it for a donation
  • Create a curated playlist (Spotful) for the GOAL channel